THE BIG IDEA
WHERE DO YOU RANK ON GOOGLE?
That still matters. But it may no longer tell the whole story.
Customers now use ChatGPT, Gemini, and AI-powered Google Search experiences to research products, compare businesses, and narrow their choices before they ever visit a website.
And that shift is becoming increasingly difficult for businesses to ignore.
THE NUMBERS
AI-ASSISTED DISCOVERY IS BECOMING HARDER TO IGNORE.
THE ESSENTIALS
NEWS IN BRIEF
Updates shaping how businesses market, sell, and reach customers.
WhatsApp’s updated Business Platform pricing took effect in India on 1 October, introducing charges for service messages beyond the monthly free allowance.
Meta has launched Muse, an AI agent to help small businesses run key tasks across apps and partner tools.
FESTIVE SHOPPERS ARE BUYING EARLIER
New insights show Indian shoppers are starting festive purchases earlier, giving brands less room to wait before showing up with their offers and campaigns.
From October 12, Google Ads will automatically pull eligible website offers into Search and Performance Max campaigns.
CLIENT SPOTLIGHT
BRINGING AUTHENTIC FLAVOURS CLOSER TO HOME
When Pazhayidom Ruchi expanded availability across the Thrissur Corporation area, they wanted the communication to do more than say “Now available in Thrissur.”
So, we built the creative around local familiarity, making Thrissur part of the message while keeping the products at the centre.
The idea was simple: availability tells people where to buy. Relevance gives them a reason to notice.
DIFFERENT ROLES, ONE TABLE
In Marketing as Sales support, ideas rarely stay within one department.
A campaign begins with a business problem, moves through strategy and content, takes shape through design and multimedia, and is sharpened by performance insights. The objective is what keeps those roles aligned.
ONE THING TO TAKE WITH YOU
YOUR CUSTOMERS HAVEN’T STOPPED SEARCHING.
THEY JUST FOUND MORE PLACES TO ASK.
Don't abandon what already works because you found a discovery channel. Also, don't assume yesterday's customer journey will remain tomorrow's either.
Understand where your customers are looking. Know where your business appears. And make sure your brand has earned a chance to be part of the answer.
UNTIL NEXT TIME,